B2b Marketplace

The Challenge

Process

Research

Ran contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping a new feature, this approach matters.